January 13, 2010

The ideal value of the IT industry analyst

It’s all about perspective, and ideas, and firing new synapses to solve problems in different ways. ...

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July 30, 2009

How to "toot your own horn" via social media

This post is all about me. A few weeks ago I delivered a presentation at the Northern Fairfield Professionals about personal branding called Me 2.0.

To use my time wisely and extend my reach, I leverage nearly everything that I write. For example:

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July 11, 2009

Bebo relegated to AOL's purgatory

With the Time Warner/AOL marriage dissolved, AOL's viability relies on its ability to revamp itself for tomorrow's market. AOL's decision to put Bebo in the Venture's box makes sense as it focus's its efforts on reinventing itself. Bebo "coulda been a contender," but its acquisition by a floundering AOL killed that aspiration.

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May 20, 2009

Write a book: Get a job

If you are one of the millions that are unemployed, I suggest that you write a book. You do not need to be a great writer. You do need to know what you know and have the ability to tell others what you know. Becoming a published author will make you more marketable to potential employers. You will be recognized talent. Here's how it works.

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December 19, 2008

Why I hang out in Second Life

I met my friend Bill Bentley by responding to a message he posted on a Yahoo message board. We've since talked on the phone, chatted through instant messaging, exchanged e-mail messages and shook hands in the virtual world Second Life. Bill and I have never met in person, yet it doesn't matter. We've built a trusted relationship.

Over the phone, he's a voice. Through e-mail and IM messages, he appears as a screen name. In Second Life, his presence is shown as an avatar.

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Maurene is quoted in Paul Gillin's book, The Secrets of Social Media Marketing.

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