Where's the beef in Twitter?
I have yet to feel compelled to tell folk what I’m doing each day, hour or minute. Nor do I have the patience to read what others are doing. Yet Twitter, or a variation thereof, is integrated into almost every social network — and, I admit, I’ll peak at someone’s tweek.
When I think of Twitter, I’m reminded of Clara Pelle (the little old lady who asked “Where’s the beef” in the famous 1984-85 Wendy’s commercials.
In the time that it took me to type this post, I could have twittered a zillion tweeks. But, like my friend Clara, I still don’t get “where’s the beef” in Twitter?
What do you get out of twittering?
Comments
Definitely valuable when it comes to conferences, look at the sncr conference at new comm forum, we can discuss what's happening on stage in quick note form.
Lot's of case studies. Most compelling for me is the American Red Cross's use of twitter during disasters.
More Commercial, Dell is using for their outlet store and sales updates. While Comcast and Dell are using them for customer support issues.
Posted by: john cass | April 24, 2008 2:48 AM
John ... Thanks for pointing me to the SNCR Twitter meme (now posted on the grey-consulting.com home page). I'll look up the American Red Cross and Dell case studies.
Posted by: Maurene Caplan Grey | April 24, 2008 9:20 AM
I think the dell twitter example received a reward at the awards event last fall. The red cross case study is coming out in the new influencer study.
Posted by: john cass | April 25, 2008 4:38 AM