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Seagull initiates word of mouth marketing campaign

Sneaky Sam the Seagull is an innovator in building word of mouth marketing. In 2007, he was caught on tape shoplifting Doritos chips from RS McColl Newsagents shop.

Word of Sneaky Sam's shoplifting quickly spread among local residents and RS McCall's customer base increased. In fact, amused customers started paying for the Doritos that Sam shoplifted.


Posted by Maurene Caplan Grey on September 12, 2008 10:39 AM |

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