How to "toot your own horn" via social media
This post is all about me. A few weeks ago I delivered a presentation at the Northern Fairfield Professionals about personal branding called Me 2.0.
To use my time wisely and extend my reach, I leverage nearly everything that I write. For example:
- The "Me 2.0" pitch is available in my Slidespace.
- My Slidespace is embedded in my LinkedIn profile.
- On the home page of Grey Consulting, at least as of the time that I'm typing this post.
- My Facebook wall.
- My Twitter.
- A post to the WNO Yahoo Group.
A Comment on a Human Racehorses blog post. (Mouse over the bubble next to my comment name and you'll find a link to my LinkedIn profile.) - The Human Racehorses author Michael VanDervort reposted his entry to include comments, including mine. I get two mentions in the reposted entry: one in the second paragraph and the other in point 15, which refers the reader back to my Slideshare presentation.
- And, of course, my blog posts are syndicated across blog search engines.
Without much work on my part, I've leveraged, leveraged, leveraged my Me 2.0 presentation to "walk the talk." "It's all about me" used to be called "tooting your own horn," which had a negative connotation if overdone. With the magic of social media, it is now called smart personal branding enabled by the natural, viral nature of social media.