Bloggers Unite is an initiative designed to harness the power of the blogosphere to make the world a better place. By challenging bloggers to blog about a particular social cause on a single day, a single voice can be joined with thousands of others to help make a real positive difference.

The viral nature of blogging turns grassroots advocacy into a groundswell of power.

Of course, his name isn't "Mr. Spammy" and his photo looks like a real person.

When I think of Twitter, I’m reminded of Clara Pelle (the little old lady who asked “Where’s the beef” in the famous 1984-85 Wendy’s commercials.

In the time that it took me to type this post, I could have twittered a zillion tweeks. But, like my friend Clara, I still don’t get “where’s the beef” in Twitter?

What do you get out of twittering?

• I needed to focus on other chores.
  
• Blogging itself wasn't fun anymore. It had turned into yet another chore.
  
• I felt that I had to be scholarly, and I wasn't particularly in a scholarly mood.

In my personal life, I'm in the early stages of developing a placeblog for the Town of Kent - where I live. The initial blog is targeted to members of local, citizen-run advocacy groups. I want to get folks' eyeballs to the blog and commenting on the posts. So, I did a bit of marketing by sending e-mails to the groups' members (who are also my neighbors).

The topic is environment, and today posts about environmental awareness are streaming through the Blogosphere.

I'm sure that Rachel Carson, mother of the environmental movement, is watching and smiling. Carson's Silent Spring was published 45 years ago.

Co-founded by Chappaqua [New York] resident Steven Wolk, Zoomnia is designed to be an online meeting place where consumers connect with local businesses that have expertise in what they are seeking.