E-Communications & Community http://www.grey-consulting.com/blog/ Demystifying Messaging, Collaboration and Social Media en Copyright 2010 Wed, 13 Jan 2010 12:31:22 -0500 http://www.sixapart.com/movabletype/?v=3.35 http://blogs.law.harvard.edu/tech/rss The ideal value of the IT industry analyst It’s all about perspective, and ideas, and firing new synapses to solve problems in different ways. ... ]]> http://www.grey-consulting.com/blog/2010/01/the_ideal_value_of_the_it_indu.html http://www.grey-consulting.com/blog/2010/01/the_ideal_value_of_the_it_indu.html This and That Wed, 13 Jan 2010 12:31:22 -0500 How to "toot your own horn" via social media This post is all about me. A few weeks ago I delivered a presentation at the Northern Fairfield Professionals about personal branding called Me 2.0.

To use my time wisely and extend my reach, I leverage nearly everything that I write. For example:

]]> http://www.grey-consulting.com/blog/2009/07/how_to_toot_your_own_horn_via.html http://www.grey-consulting.com/blog/2009/07/how_to_toot_your_own_horn_via.html Social media Thu, 30 Jul 2009 12:44:07 -0500 Bebo relegated to AOL's purgatory With the Time Warner/AOL marriage dissolved, AOL's viability relies on its ability to revamp itself for tomorrow's market. AOL's decision to put Bebo in the Venture's box makes sense as it focus's its efforts on reinventing itself. Bebo "coulda been a contender," but its acquisition by a floundering AOL killed that aspiration.

]]> http://www.grey-consulting.com/blog/2009/07/bebo_relegated_to_aols_purgato.html http://www.grey-consulting.com/blog/2009/07/bebo_relegated_to_aols_purgato.html Social media Sat, 11 Jul 2009 07:01:46 -0500 Write a book: Get a job If you are one of the millions that are unemployed, I suggest that you write a book. You do not need to be a great writer. You do need to know what you know and have the ability to tell others what you know. Becoming a published author will make you more marketable to potential employers. You will be recognized talent. Here's how it works.

]]> http://www.grey-consulting.com/blog/2009/05/lulu_removes_stignma_of_selfpu.html http://www.grey-consulting.com/blog/2009/05/lulu_removes_stignma_of_selfpu.html Social media Wed, 20 May 2009 13:39:27 -0500 Why I hang out in Second Life I met my friend Bill Bentley by responding to a message he posted on a Yahoo message board. We've since talked on the phone, chatted through instant messaging, exchanged e-mail messages and shook hands in the virtual world Second Life. Bill and I have never met in person, yet it doesn't matter. We've built a trusted relationship.

Over the phone, he's a voice. Through e-mail and IM messages, he appears as a screen name. In Second Life, his presence is shown as an avatar.

]]> http://www.grey-consulting.com/blog/2008/12/why_i_want_to_learn_now_to_liv.html http://www.grey-consulting.com/blog/2008/12/why_i_want_to_learn_now_to_liv.html Virtual Worlds Fri, 19 Dec 2008 14:23:12 -0500 Rebooting America The time has come to reboot America.

RebootingAmerica.gif

Luckily, the Personal Democracy Forum has released an anthology (256 page download) of 44 essays on how to re-energize, reorganize and reorient the U.S. government to leverage the Internet.

]]> http://www.grey-consulting.com/blog/2008/11/rebooting_america.html http://www.grey-consulting.com/blog/2008/11/rebooting_america.html Politics Wed, 26 Nov 2008 12:41:21 -0500 LinkedIn has diluted its branding Have you added your blog to your Linkedin Profile? The question was raised on the LinkedIn Bloggers YahooGroup message board.

Note: The ability to do so arrives courtesy of TypePad's BlogLink. I use BlogLink, and here's how it looks on my LinkedIn profile:

BlogLink.gif
]]> http://www.grey-consulting.com/blog/2008/11/has_linkedin_diluted_its_brand.html http://www.grey-consulting.com/blog/2008/11/has_linkedin_diluted_its_brand.html Social network Tue, 25 Nov 2008 09:27:57 -0500 What's your worth in a dysfunctional job market? Computerworld's Paul Glen questions whether experience is really all that it's cracked up to be. Paul argues that common perceptions, like "experience implies knowledge," or "experience implies rigidity," are not based on reality. True enough.

As I read his article, though, it occurred to me that today's economy has resulted in a dysfunctional job market--in which experience has little (if any) value.

For example, how does a hiring manager reconcile her own perceptions of reality when interviewing a job candidate? How does the experienced job candidate (i.e., "old" in IT terms) demonstrate his value? "It's a judgment call" is the answer to both. However, the current economy has skewed the thinking process of how judgment calls are made. In fact, a "gut feeling" can't even be trusted.

]]> http://www.grey-consulting.com/blog/2008/10/whats_your_worth_in_a_dysfunct.html http://www.grey-consulting.com/blog/2008/10/whats_your_worth_in_a_dysfunct.html Downturn Economy Fri, 31 Oct 2008 09:02:15 -0500 Pay it forward: End poverty The theme of Blog Action Day 2008 is the fight against poverty. What an appropriate theme given today's economy. The perceived distinction between "them" and "us" is a blur—it always has been. "Us" are scared that we will become "them."

]]> http://www.grey-consulting.com/blog/2008/10/pay_it_forward_end_poverty.html http://www.grey-consulting.com/blog/2008/10/pay_it_forward_end_poverty.html Bloggers Unite Wed, 15 Oct 2008 09:51:33 -0500 Symantec dynasty grows with MessageLabs acquisition Technology vendor trends:
  • Big fish swallow up little fish—But only if little fish are tasty
  • Location, location, location—The Cloud is the upscale place to live
  • Keeping up with the Jones's—I want what my competitors have

]]> http://www.grey-consulting.com/blog/2008/10/symantec_acquires_messagelabs.html http://www.grey-consulting.com/blog/2008/10/symantec_acquires_messagelabs.html Security Thu, 09 Oct 2008 14:07:00 -0500 Social Media Club NYC: Bloggers vs. Journalists Social%20Media%20Club%20logo.jpgThe NYC chapter of the Social Media Club will be holding its September meeting Wednesday, September 23. Preregistration required for entry to the building. Photo ID may be required to enter the building.

]]> http://www.grey-consulting.com/blog/2008/09/social_media_club_nyc_bloggers.html http://www.grey-consulting.com/blog/2008/09/social_media_club_nyc_bloggers.html Community Tue, 23 Sep 2008 15:16:27 -0500 Web 2.0 Expo: Instant gratification meets reality I seek instant gratification from 2.0 applications that measure high on my “wow-ness” barometer. Therefore, I was on cloud nine (pun intended) at the 2008 Web 2.0 NYC Expo.

In the The Real, Long-lasting (and Negative) Impact of Web 2.0 on Technology Adoption session, Fraser Kelton of Adaptive Blue said

The biggest chasm is no longer between early adopters and mainstream users. It is about finding and retaining the early adopters.
However, early adopters continually need a greater dose of wow-ness to achieve instant gratification.

]]> http://www.grey-consulting.com/blog/2008/09/web_20_expo.html http://www.grey-consulting.com/blog/2008/09/web_20_expo.html Web 2.0 Fri, 19 Sep 2008 11:29:08 -0500 Seagull initiates word of mouth marketing campaign Sneaky Sam the Seagull is an innovator in building word of mouth marketing. In 2007, he was caught on tape shoplifting Doritos chips from RS McColl Newsagents shop.

Word of Sneaky Sam's shoplifting quickly spread among local residents and RS McCall's customer base increased. In fact, amused customers started paying for the Doritos that Sam shoplifted.

]]> http://www.grey-consulting.com/blog/2008/09/seagull_initiates_womm_campaig.html http://www.grey-consulting.com/blog/2008/09/seagull_initiates_womm_campaig.html Word of Mouth Marketing (WOMM) Fri, 12 Sep 2008 10:39:31 -0500 Survey says: Women are more social than men In November 2007, Rapleaf (an online reputation service) published the results of their survey, which concludes that women belong to social networks more so than do men.

]]> http://www.grey-consulting.com/blog/2008/05/survey_says_women_are_more_soc.html http://www.grey-consulting.com/blog/2008/05/survey_says_women_are_more_soc.html Social network Tue, 20 May 2008 14:00:22 -0500 Bloggers united against injustice No longer can I say, "I'm just one person. What can I do?" Using social media, I can influence thousands of people--which is the premise of Bloggers Unite.

Bloggers Unite is an initiative designed to harness the power of the blogosphere to make the world a better place. By challenging bloggers to blog about a particular social cause on a single day, a single voice can be joined with thousands of others to help make a real positive difference.

The viral nature of blogging turns grassroots advocacy into a groundswell of power.

]]> http://www.grey-consulting.com/blog/2008/05/bloggers_united_against_injust.html http://www.grey-consulting.com/blog/2008/05/bloggers_united_against_injust.html Bloggers Unite Thu, 15 May 2008 15:39:18 -0500